About Us
Franchise Support
Site Selection
- Demographic analysis
- Field visit(s) and final site approval
- Prototype drawings and floor plans
- Equipment, sign package and decor specifications
Training
- Confidential manuals – operations, training and "Countdown to Opening"
- Comprehensive 8-week training program for restaurant management team; combining "in-restaurant" and classroom training
- 2-week training program for owners
- Pre-opening on-site training support and post-opening assistance
- Regional training seminars for franchise owners and restaurant managers covering critical operational topics
Marketing
- Marketing and advertising programs designed to build traffic, develop a strong sales base and increase market share
- Turn-key grand opening program
- Local marketing assistance
- Annual marketing plan developed with input from existing Mazzio's franchisees
- Extensive library of print, radio, television and grass roots marketing programs
Purchasing
- Centralized, collective buying power
- Long-time and reliable suppliers for restaurant equipment and supplies
- In-house purchasing department
Information Service
- P.O.S. (Point of Sale) system with a custom-designed software program
- Custom-designed back-of-the-house computerized restaurant management system
- Help desk support on-call seven days a week
Research and Development
- Elaborate research and development facilities
- Extensive research and development conducted in-house at the corporate office
- Franchisee participation in research and development – specifically product evaluation
