| Site Selection
- Demographic Analysis
- Field Visit(s) and Final Site Approval
- Prototype Drawings and Floor Plans
- Equipment, Sign Package and Decor Specifications
Training
- Confidential
Manuals - Operations, Training and "Countdown to Opening"
- Comprehensive
8-week Training Program for Restaurant Management Team - Combining
"In-Restaurant" and Classroom Training
-
2-week Training Program for Owners
-
Pre-opening "On-Site" Training Support and Post-opening
Assistance
-
Regional Training Seminars for Franchise Owners and Restaurant Managers
Covering Critical Operational Topics
Marketing
- Marketing
and Advertising Programs Designed to Build Traffic, Develop a Strong
Sales Base and Increase Market Share
- "Turn
Key" Grand Opening Program
- Local
Marketing Assistance
- Annual
Marketing Plan Developed with Input from Existing Mazzio's Franchisees
- Extensive
Library of Print, Radio, Television and Grass Roots Marketing Programs
Purchasing
- Centralized,
Collective Buying Power
- Long-time
and Reliable Suppliers for Restaurant Equipment and Supplies
- In-house
Purchasing Department
Information
Service
- A
P.O.S. (Point of Sale) System with a Custom-Designed Software Program
- A
Custom-Designed Back-of-the-House Computerized Restaurant Management
System
- Help
Desk Support "On Call" Seven Days a Week
Research
and Development
- Elaborate
Research and Development Facilities
- Extensive
Research and Development Conducted "In-House" at the Corporate
Office
- Franchisee
Participation in Research and Development - Specifically Product Evaluation
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