- Demographic analysis
- Field visit(s) and final site approval
- Prototype drawings and floor plans
- Equipment, sign package and decor specifications
- Confidential manuals—operations, training and “Countdown to Opening”
- Comprehensive 8-week training program for restaurant management team; combining “in-restaurant” and classroom training
- 2-week training program for owners
- Pre-opening onsite training support and post-opening assistance
- Regional training seminars for franchise owners and restaurant managers covering critical operational topics
- Marketing and advertising programs designed to build traffic, develop a strong sales base and increase market share
- Turnkey grand opening program
- Local marketing assistance
- Annual marketing plan developed with input from existing Mazzio’s franchisees
- Extensive library of print, radio, television and grassroots marketing programs
- Centralized, collective buying power
- Long-time and reliable suppliers for restaurant equipment and supplies
- In-house purchasing department
- P.O.S. (Point of Sale) system with a custom-designed software program
- Custom-designed back-of-the-house computerized restaurant management system
- Help desk support on-call 7 days a week
Research and Development
- Elaborate research and development facilities
- Extensive research and development conducted in-house at the corporate office
- Franchisee participation in research and development—specifically product evaluation
Continuing Franchise Support
Marketing and Operational Assistance
All materials and assistance for company restaurants are also available to all franchisees—marketing programs, P.O.S. (point of sale), marketing pieces, market analysis, operational assistance, reports, manuals, charts and training seminars.
You will be provided ongoing supervision and support from an experienced franchise business consultant. Periodic visits and inspections are included, and your consultant is available to help you with ongoing questions, etc.
1% from both company and franchised restaurants goes into an advertising production fund for the development of high-quality marketing materials—media, print, etc.
Research and Development
Mazzio’s is devoted to ongoing research and development.
Our franchisees have direct access to all areas, including marketing, operations, training, information services, finance, legal and franchising.
Our corporate culture encourages open two-way communication with company personnel.